What Is Digital Marketing and What Does It Mean to My Business?

What is Digital Marketing?Digital Marketing is the use of digital technology to deliver your marketing messages and to allow your customers to interact with your business.Traditionally marketing has been about pushing your messages to your customer. With technology, now you can enter into a dialogue with your customers and deliver what they actually want and not want you think they want. Often there is quite a gap and digital marketing is what allows you to communicate one to one with your customers and on a mass scale.So what areas does digital marketing cover?For me Digital Marketing includes:Web Sites which includes:
Search Engine Optimisation (SEO) – Getting found on Google etc
Pay Per Click (PPC) – Paying for somebody to find you on Google etc
Banner Adverts – Paying for banners to get visitors to your site
Ecommerce – The ability to buy and sell products, services and information over the Internet.
Consumer Reviews – Consumer reviews are a powerful way to get consumers on to your eCommerce site as they make the purchasing decision easier as the reviews are by consumers who have purchased the product. Whole businesses are built around this concept such as TripAdvisor.
Blogs. Personal web sites with stories, expert opinion etc that you believe will help your readers, customers and stakeholders.
Social Media. Twitter, Facebook, Linkedin, YouTube, Google+, Ushi, Xing etc. These are web based systems that allow you to connect and share information such as ideas, links, photos, videos with like minded people. They can also generate income for your business and so can be routes to market for your business. They can be great ways to connect with people who you may not be able to get to by any other means. Twitter can be a great source of publicly available real time information and has reported major global events ahead of the world’s press.
Social Media News. Mashable is by far the biggest social media news site.
Online PR. There are specific web sites for making press releases available to the press. Prlog.org and helpareporter.com are examples.
Webinars/Events – Webinars are one to many seminars distributed across the Internet. This allows you to present to a large number of people independent of location. Events are traditional meetings or workshops but are marketed through Social networks such as Linkedin.
Email Marketing – The sending out of bulk emails which you believe are relevant to the people you are sending the message to.
Lead Nuturing – This is where a prospect gives you their email address in exchange for something free. This is usually an eBook (in pdf format), video, course of emails on how to do something.
Viral Marketing – The sending out of a message which is so compelling that people forward it on to other people unknown to you. A great way to send out a message if you get it right.
Video – Increasingly popular method of sharing ideas, passing on information and selling on the web. Great for selling more complex products or services. YouTube is the most popular at the present but video is becoming embedded into more digital media.
Music/Podcasts. Spotify is becoming the most popular legal file sharing system as it gives you access to a large range of music. Podcasts are voice recordings about a particular subject. They can be download for listening to on computer or MP3 players at a later date. Great for relaxation or for learning about a new subject whilst travelling.
Chat/Instant Messaging/Skype. Chat and Instant Messaging are systems for conversations using a keyboard which are done in real time. I.e. one person types something and the other responds. Both need to be present and online for this to work. Users of Facebook, Bebo etc use this, especially the younger generation. Skype is an internet based video and phone system that allows Skype users to call each other for free or at lot low cost and is becoming increasingly popular for business use and will grow now that the video version is available on Facebook.
Smartphone or Mobile Apps. Smartphone or mobile apps (or software applications which is where the term is derived from) are small pieces of computer software that run on your phone that allow you to do things that you would normally do on a computer. The need to work anywhere, anytime means that these will become increasing popular with business systems starting to appear on them. Great for anybody who works away from the office including executives, technical and sales people. Also watch for a growing number of consumers using their mobiles for online purchases as they fill their time waiting for something.
Cloud based storage/File Sharing. The Cloud is for most purposes another name for the Internet. So Cloud based storage is the ability to store information on the internet including backups and sending large files to customers and suppliers. DropBox and Yousendit are examples of systems for sharing large files between unrelated users. There are a wide range of suppliers of remote backup systems now with most corporates including them in their backup strategies. Personal File sharing is also available for two or more computers to be linked together to share information including music and videos. Personal File Sharing is generally not a business tool for larger corporates.
Cloud based systems. These are systems that allow you to work anywhere. Google has Google Docs, Microsoft has Office 365. A lot of third party software providers are moving their systems onto the Cloud so that customers can access them from anywhere and don’t have to worry about their own IT infrastructure. Companies are moving their IT infrastructure on to the Cloud in order to reduce costs as all the infrastructure is managed by a third party.
Extranets/Web based Systems. Companies are now looking to give customers and suppliers access to their information (through Extranets) and their systems (through Web based systems). This allows customers and suppliers to access to information relevant to them and enables them to do any processing on a DIY basis saving you both time and money such as the entering and progressing of orders and checking stock levels.
Remote Access. The ability to work anywhere means that you sometimes need access to your computer at home or work. Remote access through web sites such as Teamview and Logmein are a great way to get at critical documents away from the computer. Some of these systems allow you to do on line demonstrations of your product and service. This saves you and your customer time and money.
Online Games/Gaming. More gaming companies are moving their operations on to the web so that their services can be accessed anywhere anytime. Also notice that more consumer applications have games technology or ideas built in to them in order to make it more fun to buy. The term is called gamification. This could be a challenge for parents as the line becomes blurred between buying something and playing a game.In an age where systems are everywhere businesses need to understand how to exploit Digital Marketing as it is a means to improving the service to your customers, driving down costs and making your organization more agile.All organizations large and small need to understand Digital Marketing and have a strategy of how they are going to exploit the opportunities that Digital Marketing has to offer.

Start Your Own Online Business – Making Money at Home

When it comes to making money at home, the internet comes into mind. Of course, there are a lot of opportunities online that can help you a lot in making profits and getting a steady stream of income as well. If you are business minded and you want to start your own online business, you can make it simple with some tips on how to prepare your business well.Here are a few things that you may want to give attention to if you want to make good business online.- Do your homework and research on the types of businesses that are ‘in’ online. Unlike in the offline setting where you can just put any business you want, you have to consider that if you want to start your own online business, you have to consider a type of business where people online can patronize. Remember that you have a worldwide audience online, so venture into something that you can send to anyone in other parts of the world.- Do a market research. If you have a business idea already in mind, follow it up with a market research. Identifying your target market in the vast worldwide audience can be easy but knowing what they want can be a little tricky. Even if you have been in the business world for so long, it is still not a guarantee that you know what your target market wants exactly. Do a market research. If you are starting up with a small business and limited budget, find cost-effective ways to conduct an accurate market research.- Assess your skills, knowledge and background. It can be easy if you can start a business that you have a good working knowledge of. Invest your skills. If you know web programming and designing, then you can start your own online business in web programming and designing. If you are an expert in credit management, you can also offer a credit management consultancy services online. If you are good in retail business, then you can set up an online retail store as well. Options abound online but getting involved into a business that you know and you have skills about, then you can make these your good foundation of your business.- Create and establish your website. Whether you are selling goods or services online, or whether you are into internet marketing business or just simply into a consultancy business, a website is important to have. Of course, you can do business without a website but having one is a great advantage especially if you do have a good volume of online visitors coming to your site. In trying to start your own online business, you also have to understand that a website is not enough. You have to give efforts to advertise your website and your business so you can also compete in the market.Keep these tips in mind and make sure you also have done your in depth research on the do’s and don’ts of putting up your business online. Safety and security is also important as well, so take time to consider that in your business plan.

Avoid These 3 Major Home Loan Mistakes While Protecting Your Personal Finances

When it comes to doing a refinancing home loan, consumers can make their mortgage process a bit easier by avoiding 3 major mistakes that borrowers frequently make and will ultimately prevent them from getting their desirable mortgage.Mistake Number 1: Interest Rate, Interest Rate, Interest RateOne of the biggest mistakes any homeowner can make when contemplating a refinancing is solely basing their decision on current interest rates. Of course, getting a lower rate can indeed save you large amounts of money over the life of the loan not to mention an immediate savings if it lowers your monthly payment.A low rate can be great news. But beware. There are always a few lenders who may use this as a marketing ploy to get you to apply only to lead to abnormally high closing fees. On the other hand, don’t expect a lender to do your loan for free. In most instances, you will have to pay closing costs or points.But don’t forget, you can use points to your financial advantage. Educated consumers know that paying a point or two up front will give them a much lower rate thus saving them tremendous amounts of money over a 15 to 30-year mortgage term. Plus, a lower monthly payment can give you the needed breathing room to avoid a possible financial disaster.This would also be a great time to check your credit score. Your personal finance situation can play a major role in how expensive your new mortgage loan will be.Mistake Number 2: Always Review the Good Faith EstimateAnother huge mistake homeowners make when refinancing is not reviewing the Good Faith Estimate. This document is a methodical breakdown of the total cost of the mortgage, including the A.P.R., the interest rate (yes, these are 2 totally different financial figures) and all fees.But remember, this document is exactly what it is called, an “estimate.” The actual figures for your loan might be slightly different at closing. This might happen due to your credit rating being lower than you anticipated. Or maybe your appraisal or debt-to-income ratio is not what was originally expected.Whatever the reason for these changes on the Good Faith Estimate (GFE), keep in mind that your loan officer had no control over these stipulations. You may have to live with them for now. WARNING: If you notice that the GFE numbers have changed dramatically than originally stated, that may be a red flag and something you need to discuss with your lender.When it comes to refinancing home loans, they should be drawn up to help you and your family accomplish your financial goals and not be an additional burden.Mistake Number 3: I’m Waiting for the Right Time to RefinanceIt’s human nature to watch interest rates on a daily basis especially when they are unusually low. The consumer may feel they will jump in at the right moment yielding them the lowest rate possible.The best advice: Don’t be greedy. By trying to time a mortgage interest rate right on the nose is like picking the perfect stock every time. It just cannot be done. It’s very difficult to do even for the career professional. People have entirely missed a good refinancing opportunity because of waiting too long to act.Although credit is now stringent compared to just a couple of years ago, those who have taken care of their credit scores or who are in the process of repairing can still take advantage of historically low interest rates. These suggestions will at least help make your application process easier.